Welcome to my portfolio of projects.
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I am a researcher by trade, an anthropologist by training, and an explorer of the world by nature.
WHAT I DO:
I work with clients and teams to solve problems, whether the goal is to understand foot traffic at a store or a zoo, improve collaboration in the workplace, or improve the flow of a government website.
I apply my years of experience in studying people, systems, and physical and digital space and place to help understand the needs of the audience, the problems they are running into, and identify ways to solve them.
I love working with teams of all sizes at any phase of the project.
Areas of Specialization
Environments & Public Life
Movement, spatial behavior, public experience
Play, Exploration, Movement, & Learning
Informal learning, risky play, curiosity, and whimsy
Human Systems & Belonging
Institutions, access, participation, community building
Nature, Wellbeing, & Ecology
Biophilia, outdoor environments, enrichment, health
HOW I DO IT:
I like to use a mixed methods approach to look at the entire ecosystem of a situation to understand the numerous different factors that go into a decision-making process.
My diverse training and background in both quantitative and qualitative analyses allows me use a variety of different methods, including social media data, analytics, ethnography, interview, surveys, statistics, and meta-studies of secondary research.
Once I have uncovered the key findings, I want to share them in the best, most digestible actionable format. To do that, I have written my work into proposals, white papers, business intelligence reports, blog posts, science articles, academic articles, technical articles, website pages, newsletters, podcasts, PowerPoints, brochures, and more.
WHY WORK WITH ME:
I like to work collaboratively, working across teams and with stakeholders. I help translate user perceptions, experiences, and other insights into actionable to-do’s and strategy for teams.
During my 15+ years of research experience I have also had the opportunity to manage different sizes of teams, from global teams spread across three time zones to a small cohort of middle schoolers, as part of research projects, residential construction, and fundraising events.
I love working with teams that are passionate about the mission behind their work, open to hashing out ideas and problems together, and love talking shop or geeking out about new technologies or discoveries.
I am tuned in to the intricacies of human behavior, pick up on patterns quickly and love finding connections between seemingly random things, like teddy bears and space travel. I am passionate about exploring creativity and design, usability, environmental enrichment, sustainability, and informal learning.
I have WAY too many hobbies: hiking, toy bombing, traveling, kickboxing, slow food, gardening, crafting, and reading anything I can get my hands on.
Please look around and explore, and reach out with any questions.
Beth Kelley's Portfolio 