UX: Employee Experience

Challenge: Many companies want to understand their employees’ experience, more than just what is answered on a survey. They want to understand the daily commute, working conditions, pain points, and perks of working for a particular company. Sites like Glassdoor and Indeed provide anonymized employee experience data, but can be hard to concatenate or know…

Audience Research: Global App Developers

Challenge: A large tech company wanted to reach out to developers in multiple markets and working on different platforms. They wanted to create a world-wide presence but also speak specifically to different developers’ needs. Solution: Our team conducted online ethnographic research on multiple developer forums. We determined that the most useful personas were based on…

Audience Research: New App Adoption

Challenge: Our team at Plexipixel was asked to identify an audience for the Archivist by Microsoft’s MIX Online team, including early adopters and influencers who could help drive adoption. The Archivist tracks and archives tweets on whatever keyword or user you want (you can read more about it in this blog post I wrote for…